Recently its been all around Facebook. You all know which one i am talking about; The banned advert of Coca Cola.
I had the urge to write about this is purely because i have a background in advertising and digital media .Having read a couple of articles focused on the banned advert, i have to agree with the director of the advertising company who intervened and gave his opinion on this matter.
The advert is not a sexual innuendo nor does it project a pornographic visual. Why? Well the coca cola 8oz bottle is well known for its uniqueness. Its a piece of art to be honest and cannot be mistaken for any other 8oz bottle of any other company. With the red lips showing glamour and sophistication does not have any relation to pornography, its just eye catchy.
In my opinion, the consultant who graciously opposed to this advert is very wrong. Women are not to be used as a sexual object but it is a matter of how you perceive the advert. Different people will perceive an images, words, books, movies differently. For example, lets take harry potter, we all know what it is about, however a some read the book or watched the movie differently. Its the same as the Quran, its just a matter of perception. So many movies made posters worse than the coca coca advert and it did sell. The bad ones are the one which shows a degrading form of any human being whether male or female.
Let not beat around the bush and admit that sex sells. Yes it does but it just has to be projected right. There is a thin line between vulgar and sexy, and i am pretty sure that any advertising company know that line very well. The gender consultant who is pretty much happier right now because this actually put her on the map, and i am sure that the same should intervene again to other adverts. But that shouldn’t stop creativity in adverts.
LONG LIVE RED LIPS AND BOTTLES !
One thought on “THE BANNED ADVERT”
Being a Graphic Designer, am perfectly agreed with your point of view.
Well said and am proud that your explanations were well justified.
Cheers and keep it up.
Kusum Sujeeta Gokool
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